Sam Altman-led OpenAI launched ChatGPT Go on Tuesday, a low-cost subscription plan specifically designed for Indian users, featuring enhanced message limits, image generation, file uploading capabilities, and chat memory. These features, supported by the company’s latest model, GPT-5, will also offer enhanced support for local Indian languages, the company said in a press release.

The new subscription plan will cost Rs 399 per month, with the option for users to make payments through the Unified Payments Interface (UPI).

“ChatGPT Go is designed for people in India who want greater access to ChatGPT’s advanced capabilities at a more affordable price,” OpenAI said in its release.

We’ve been inspired by how millions of people in India use ChatGPT daily for learning, work, creativity, and problem-solving,” Nick Turley, Vice-President and Head of ChatGPT at OpenAI, said.

The latest offering in India aligns with Altman’s comments that the company would launch more products and services designed specifically for the country.

India, currently the second-largest market for ChatGPT, may soon become the company’s largest market globally, given the rapid growth OpenAI has seen in the country, Altman said at the launch of GPT-5.